Search Results

Showing 11 - 12 of 12 results for "authenticity"

The hidden movement: how responsible brands strike back

STEPHEN HALE  |  FRIDAY, 22 MAR 2013  |  NEWS
... by ComSec states Gen Y is now the largest demographic in Australia at just under five million people. They expect 'Authenticity' and 'Planet Responsibility' as part of the buying choices they make. They are also trend setters and opinion formers for ...

Government bodies not effectively speaking on sustainability

RACHEL ALEMBAKIS  |  WEDNESDAY, 5 DEC 2012  |  NEWS
... rather than getting on with fixing things?" Another area where governmental communication was poorly rated was around authenticity - respondents were asked if they believed in the authenticity of messages received from government on sustainability - ...
PAGE:
2