J.P. Morgan AM rebrands Campbell Global

J.P. Morgan Asset Management (JPMAM) has rebranded Campbell Global as J.P. Natural Capital, expanding the forestland investment manager's mandate as institutional interest in nature-based assets grows.

The rebrand follows JPMAM's acquisition of Campbell Global five years ago and reflects the platform's expansion beyond sustainable timberland investing into land, carbon, biodiversity and other nature-related investments.

J.P. Morgan Natural Capital chief executive Angie Davis said the new name reflected the evolution of the businesses and the broader role of nature-based assets in institutional portfolios.

"This is more than a new name. It reflects who we are today and the direction we believe the asset class is moving," Davis said

"Our roots in sustainable forestry remain central to who we are, but our mandate has expanded to the broader role nature-based assets can play in creating long-term value for clients."

JPMAM global head of private markets Jed Laskowitz said the platform was positioned to capture growing institutional demand for nature and climate related investments.

"As institutional demand for nature-based and climate solutions accelerates, our platform provides access to unique opportunities for both financial returns and sustainability benefits," Laskowitz said.

"The evolution to J.P. Morgan Natural Capital enables us to unlock new opportunities and deliver innovative solutions across the natural capital asset class."

J.P. Morgan Natural Capital manages more than 1.5 million acres globally for pension funds, foundations, family offices and other institutional investors, with approximately US$11 billion in assets under supervision as at 31 December 2025.