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Advertisers to adhere to new Environmental Claims Code

JAMIE WILLIAMSON  |  MONDAY, 10 MAR 2025  |  NEWS
This month marked the introduction of the Australian Association of National Advertisers' (AANA) Environmental Claims Code, another weapon in the fight against greenwashing. Effective March 1, advertisers and marketers across Australia must apply ...

Ad industry proposes greenwashing code

RACHEL ALEMBAKIS  |  MONDAY, 22 JAN 2024  |  NEWS
... Australia's advertisers is taking on greenwashing via a new draft code. The Australian Association of National Advertisers (AANA) has released an exposure draft Environmental Claims Code that they say will form an integral part of the advertising self-regulation ...
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