Morgans Financial boost commitment to rural Australia

Morgans Financial has deepened its relationship with Rural Aid to strengthen support for farmers and rural communities across Australia.

As a patron, Morgans Financial will help raise awareness for the challenges facing rural Australia, advocate for farmers and support Rural Aid's delivery of disaster assistance, mental health and wellbeing services, and community development programs. The patronage will be led by Morgans Financial chair Brian Sheahan, who has more than 40 years' experience across the financial services and resources sectors.

The appointment builds on the partnership that was established with the launch of an annual charity initiative, Big Dry Friday, in 2018.

Commenting, Rural Aid chair Alex Hutton said Morgans Financial's continued support helps create meaningful outcomes for farming communities.

"We are delighted to welcome Morgans Financial as a Rural Aid Patron. Their genuine commitment to rural Australia and their long-standing support of farmers aligns strongly with our purpose," Hutton said.

"Together, we can continue providing timely assistance, strengthening connections and ensuring farmers and their families have access to the support they need, when they need it most."

Sheahan added the organisation was proud to deepen its advocacy efforts to empower regional communities.

"Morgans has always valued the contribution of Australia's farmers and the vital role they play in our economy and communities," Sheahan said.

"Through our support of Rural Aid and initiatives such as Big Dry Friday, we have seen the impact that practical assistance and community connection can have for farmers and their families during challenging times.

"We are honoured to become a patron and continue supporting rural Australia. We look forward to working with Rural Aid to help deliver meaningful outcomes for farming communities across the country."